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Build Your Online Marketing Plan for 2021

BUILD YOUR ONLINE MARKETING PLAN FOR 2021

This course is designed for firm principals and/or those who run the marketing efforts for business development and new client acquisition for their business.
Cost Free
Presentation Length 1.5 hours

Recorded DateJanuary 26, 2021
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Are you ready to take 2021 by storm? Do you have a clear plan of attack related to your online marketing & lead generation strategy? Have you put together an updated plan based on all the changes in the online marketing space?

In this live session, we'll be unpacking "Your 2021 Online Marketing Plan" and what you need to do to MAXIMIZE your lead flow from online sources in your independent tax or accounting firm going into the new year.

Learning Objectives:


  • Identify your primary target market for your firm and how to specifically reach them online

  • Identify online marketing trends: The online marketing space is constantly changing

  • Determine how to outline the most important trends and what you need to do to stay ahead of the curve

  • Determine how to increase inbound phone calls and lead flow: We will uncover the proven methods to maximize your call count from clients looking online for your services

  • Recognize how to dominate your local market: Since the search engines deem tax and accounting services to be “local services,” ignore the tactics that work in other industries or in national searches to focus instead on the ones that help you dominate your local online market

  • Determine what marketing tasks to outsource and which ones only you, as the owner, should be handling

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Taxpromarketerlogo2022

With a youth ministry background, Nate Hagerty entered the tax industry in 2003 and became the Marketing Director of a regional tax firm in Virginia.

This firm grew from a small $50,000/year firm to one which took in over $4.3 million in tax prep fees alone in less than ten years, employing over 440 people with 23 locations throughout Virginia, West Virginia, and Tennessee. From 2003 until 2006, Mr. Hagerty directed the marketing and sales of this company, as it yearly surpassed the sales of well-known national franchises in its 15 market areas. During this period, he worked as a coach and consultant to the tax and accounting industry, helping thousands of other tax business owners in the US, Canada, Australia, and the UK make more money and grow their companies.

Having founded and sold his first business by the age of 30, Mr. Hagerty (a Mensa member) is a three-time "40 Under 40" honoree by CPA Practice Advisor. He has been published widely in industry publications and is the author & editor of two Amazon Best-Selling books (Breaking the Tax Code, Vols. 1 & 2).

He now devotes his full-time energy to assisting other business owners in achieving their long-held dreams for their businesses by building profitable “herds” of clients through a down-to-earth, relationship-oriented approach. TaxProMarketer combines his relationship-building expertise (from his experience as a youth minister), his passion for effective and clear communication (informed by his English degree from the University of Virginia), and a gift for writing copy that sells. He is married and has six children, four of whom he and his wife adopted from Ethiopia and Uganda.

About Our Presenter

Taxpromarketerlogo2022

TaxProMarketer has been serving the tax and accounting industry (focusing on digital marketing) since 2007 and has established a reputation for straight talk and getting results on behalf of independent tax and accounting firms across the United States.

Our mission as a company is to help our clients increase their sales and grow their revenues as a direct result of our services. We care deeply about our clients and getting them results so that they can expand their firms, serve their clients well, and reach their business goals.

TaxProMarketer is an Inc 5000 recipient, a Keap Certified Partner, a Digital Marketer Certified Agency, and a Google Premier Partner.